Mixmax Variables Glossary
Table of Contents
Template Variables
Recipient Variables
- {{First Name}} - first name of the recipient
- {{Last Name}} - last name of the recipient
- {{Email}} - Email address of the recipient
- {{Name}} - Full name of the recipient
Sender Variables
- {{Sender First Name}} - First name of the sender
- {{Sender Name}} - Full name of the sender
- {{Sender Signature}} - Signature of the email sender
- {{Sender Calendar URL}} - URL of the default calendar of the email sender
- {{Subject}} - The subject of this email
- {{Day of the Week}} - The day of the week that this email will be sent
- {{Time of Day}} - The time this email will be sent
See more on how to use variables in a Template here.
Sequence Variables
Recipient Variables
- {{First Name}} - first name of the recipient
- {{Last Name}} - last name of the recipient
- {{Email}} - Email address of the recipient
- {{Name}} - Full name of the recipient
Sender Variables
- {{Sender First Name}} - First name of the sender
- {{Sender Name}} - Full name of the sender
- {{Sender Signature}} - Signature of the email sender
- {{Sender Calendar URL}} - URL of the default calendar of the email sender
- {{Subject}} - The subject of this email
- {{Day of the Week}} - The day of the week that this email will be sent
- {{Time of Day}} - The time this email will be sent
Custom Variables
You can include any custom variables in your Mixmax Sequence, such as {{Company}}. As long as the information is present in the recipient details, the variable will auto-populate the information. See more how to add variables to a sequence here.
Meeting Template Variables
Host Variables
- {{Host First Name}} - First Name of the host
- {{Host Last Name}} - Last Name of the host
- {{Host Location}} - Meeting Location sent by host
- {{Guest First Name}} - First Name of the guest
- {{Guest Last Name}} - Last Name of the guest
- {{Meeting time}} - Displays scheduled meeting time in [Day of week], [Day of month], [Time of day] format. Example: Monday, Jul 16, 3:00pm PDT
- {{Meeting title}} - Displays text from the Title field of your Meeting Template
- {{Meeting location}} - Displays text from the Location field of your Meeting Template
- {{Meeting description}} - Displays text from the Description field of your Meeting Template
- {{Time to meeting}} - Displays the amount of time from when the reminder email is sent to when your meeting is set to begin
See more on variables in Meeting Template Automation here.
Salesforce Variables
The list of Salesforce variables you could use is extensive, as any synced Salesforce fields can be used as variables in Mixmax.
Please be advised, adding or removing fields from the list does not add or remove them from the variable pickers in sequences, templates, and rules. The available fields in the variable picker are pulled from the sync user's profile. Any fields that the sync user has access to in Salesforce, will be visible in the variable picker.
Advanced Variables
Advanced variables are really simple and allow you to send high quality, personalized emails to your entire contact list even if you don't have the same amount of data for each recipient. See more on how to use them here.
Fallback Variables
Fallback variables ensures that even if you don't have data for a specific contact, your variable will be filled. To create a fallback variable insert the pipe character | followed by your fallback text before the closing brackets. For example, you can use {{Company | your office}} to send the Company name if you have data for that field, or "your office" if you don't.
