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How to customize or disable link previews
How to customize or disable link previews

This article describes how to change or disable automatic previews of linked web pages in emails.

Updated over a week ago

Email Enhancements are available on all Mixmax plans, including the Free plan. Check out our pricing page for more information.

For Outlook-based users, Mixmax Email Enhancements are currently supported only in the web app (for Sequences and Rules). To learn more about the Mixmax integration with Outlook, check out How to use Outlook with Mixmax.

When you add a URL to an email, Mixmax automatically provides a preview of the linked web page. Mixmax link previews are populated using meta tags in the website's <head> tag. If you want to customize the content that appears in the link preview, you have a few options:

1. Change the Open Graph <meta> tags

If you own the website and can modify the source, you can change the Open Graph <meta> tags:

<meta property="og:title" content="" />

<meta property="og:image" content="" />

<meta property="og:description" content="" />

The thumbnail image format must be png, jpg, or gif. Images must also be at least 120px wide and 60px tall. The tags must also be in the first 750kb of the page's content.

2. Add Mixmax-specific tags

If you own the website and can modify the source, you can add the Mixmax-specific tags listed below:

<meta property="mixmax:title" content="Free unlimited email tracking, scheduling, polls, and surveys for Gmail | Mixmax" />

<meta name="mixmax:description" content="Send engaging emails with instant scheduling, free unlimited email tracking, polls, and surveys right in Gmail." />

<meta property="mixmax:image" content="https://mixmax.com/images/microsites/features/entrepreneurs-compose.png" />

The same restrictions as in #1 apply.

3. Build a custom link resolver

If you don't own the website and want a custom preview in Mixmax (we do this for Instagram links, for example), you can just build a customer link resolver according to these instructions. If you build a custom link resolver, you'll also need to host it.

Go to the Link resolvers overview to see the instructions.

Disabling link previews

You can disable link previews from your Mixmax Dashboard Settings. Click the Composing tab, then look for Message Options. Un-check the box for Link previews โ€” see the screenshot below.

Link previews

You can also convert individual link previews back into text. Hover over the link preview, and click Show as URL beneath the link preview.

Show links as URL

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