How to personalize Sequences

This article describes how to customize Sequence stages for individual recipients.

Updated over a week ago

Sequence personalization is available on the Mixmax Growth plan and above. Check out our pricing page for more information.

You can customize stages specifically for any individual in a sequence. Head over to your sequence’s Recipients tab and click the Personalize button on any row.

Personalizing a recipient

You can edit the content and schedule the send date for any stage. Changes only affect that specific recipient, so you can make your stages as personal as you want.

If you want to personalize the first stage of your sequence, schedule your sequence to send in the future. This will give you time to modify Stage 1 for each recipient.

Personalizing a sequence stage

You can also customize sequences when you add new recipients from the compose window. First, go to the Sequences menu and pick a sequence. Next, click the pencil icon as shown below:

Personalizing from the compose window

After clicking the pencil icon, click Edit in the box that appears. You’ll see a preview of all your stages, which you can edit as you like.

The Edit button will only appear if you have a recipient in the To: field.

The Edit button

Click Save when you're done, and you'll be ready to send the message.

If a sequence stage has been personalized and you later update the default sequence content, Mixmax will still send out the personalized content for each stage.

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