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Which Salesforce sync option should I use?
Which Salesforce sync option should I use?

This article outlines two Salesforce sync options and their differences to make it easier to choose one.

Updated over a week ago

Salesforce integration is available on the Mixmax Growth + Salesforce plan and above. Check out our pricing page for more information.

Below, we detail our two syncing options and which teams they are ideal for. You can choose from:

  • Real-Time Sync using the dedicated Mixmax RTS Salesforce package

  • API sync with a dedicated Sync User

As a quick recommendation, feel free to take our short quiz to find out which Salesforce sync option Mixmax recommends for your team.

Real-Time Sync with the dedicated Salesforce package

Best for teams who:

  • Want data to sync instantaneously

  • Have a dedicated sales ops team/person

  • May have several services that are already using up a material amount of SFDC Bulk API calls

More about the dedicated package

The dedicated SFDC package will allow your team to sync data between Mixmax and Salesforce instantaneously. Mixmax Real-Time Sync is purely Salesforce Apex-based and consists of minimal Apex code to ensure that there is a negligible contribution to your Salesforce Apex code limit. The lion’s share of the package is Apex triggers, with a smattering of a few Apex classes that receive the data from the triggers to send to Mixmax.

How to move forward with this option

If you would like to set up Real-Time Sync, follow the details in this step-by-step guide.

Make sure your Real-Time Sync conditions are configured properly so the limit of Apex usage is not exceeded.

API sync with a dedicated sync user (most common)

Best for teams who:

  • Prefer or are comfortable with a short (~30 min) delay in data syncing

  • Need to get set up quickly

  • May not have a dedicated sales ops team/person

  • Want to minimize the amount of Bulk API calls being used for their organization

  • May have other dedicated packages that would conflict with Mixmax

More about API sync with a dedicated Sync User

Setting a dedicated Sync User allows Mixmax to check the Salesforce org on behalf of that user. Without a Sync User, Mixmax will do these same checks using each individual user’s account within the org, which will multiply the number of API calls Mixmax uses. Here’s how it works in practice:

  1. The Mixmax Sync User checks for record updates every 30 minutes via the Bulk API. Brand new custom fields are updated daily.

  2. As the Sync User retrieves data, that new data becomes available in Mixmax (i.e., in the Sidebar).

  3. All SFDC modifications made in the Mixmax UI (updates, deletions, creations) are made by the individual user in SFDC, with permissions respected, via Bulk data and the REST APIs.

How to move forward with this option

Each individual user will still need to connect their individual accounts to Salesforce. The organization admin can choose a Sync User from the Integrations section of their Admin Settings page. For more details, check out this short video and the article about designating your Workspace Salesforce Sync User.

To understand API limits better, see how to check Salesforce API limits.

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