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Why does the text outside Mixmax templates sometimes appear different in size or style on mobile devices?

Updated over a week ago

Understanding Text Discrepancies Between Mixmax Templates and Text Added Outside Them

Mixmax templates offer a powerful way to maintain consistent formatting (e.g., font size and style) in your emails. However, you might have noticed that text typed outside these templates can appear different, especially when viewed on mobile devices such as Gmail's mobile app. Here’s why this happens and how to ensure consistent formatting across your emails.

Why Does This Happen?

When you use a Mixmax template, it applies specific formatting rules to the content within it. However, any text you type outside of the template does not inherit these styles. Instead, it follows the default styling preferences of the email client, which can vary between desktop and mobile platforms. For example:

  • Desktop email clients may render text close to how it was typed.

  • Mobile email apps (such as Gmail) often apply additional font scaling or substitute their own default style, causing the text outside the template to appear smaller or different in comparison.

How Can You Maintain Consistent Formatting?

To prevent inconsistent font sizes and styles:

  1. Keep All Text Inside the Template: Whenever possible, add your additional text directly within the Mixmax template block. This ensures it inherits the template's styling.

  2. Use Consistent Formatting Throughout: If text must be typed outside the template, manually adjust its style to match the template settings. Be mindful that mobile clients may still alter these styles; testing across devices is recommended.

  3. Test Emails Before Sending: Send test emails to yourself and view them on both desktop and mobile clients to ensure a consistent appearance.

By following these steps, you can create visually consistent emails that look professional across various devices and email clients.

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