Your Live Feed will show your recipient's location where they interacted with your email when we are able to detect it.
Here's what location tracking looks like in your Live Feed. Just hover over the eyeball icon or timestamp to see the email's activity.
When you hover over the lightning bolt in a message in your Gmail Sent Mail folder, you'll be able to see the number of locations where your recipient has interacted with your message. Simply head over to your Live Feed to see the exact locations.
This fine-grained tracking gives you insight into whether your email was forwarded — if your Live Feed shows that a single recipient is opening your email in multiple locations within a short period of time, it's likely your email was forwarded to other people.
Here are some things to keep in mind with location tracking:
Location tracking on desktop: We report the location associated with your recipient's IP address. It is not necessarily their geographical location.
Location tracking if the recipient is using a VPN: We report the location associated with the VPN provider. This may differ from the recipient's physical location.
Location tracking on mobile: If your recipient opens an email on their mobile phone, the location indicates their approximate location when they opened the email.
Device and browser tracking
When you hover over the eyeball icon or timestamp of a message in your Live Feed, you'll also be able to see the device and/or browser your recipient used when they looked at your email. This information will provide insight into whether you need to tailor your content to mobile or desktop devices.
Tracking forwarded emails
When a recipient forwards your tracked email to someone else, Mixmax can detect opens from the new reader. However, keep in mind:
The open will still be attributed to the original recipient in your Live Feed and reports.
The location shown may differ from the original recipient's usual location — this is often an indicator the email was forwarded.
Mixmax cannot identify who the email was forwarded to; we can only track that an additional open occurred.
If you see location data that doesn't match your recipient's known location, a forwarded email is the most common explanation.