Tracking overview

This article describes how email opens, clicks, and downloads tracking works in Mixmax.

Updated over a week ago

Email open rates tracking is available on all Mixmax plans, including the Free plan, but some options, like clicks and downloads tracking, are available only on the Mixmax Small Business plan and above. Check out our pricing page for more information.

Mixmax allows users to decide if they would like to track Opens, Clicks, and Downloads.

Turn Tracking on or off for individual messages

You can choose what type of tracking to enable for each individual email. To do this, in the Compose window, hover your cursor over the Track button (the lightning symbol) on the bottom bar. You will see checkboxes to turn tracking on or off for opens, clicks, and downloads for this message. Clicks and downloads tracking is available on the Small Business plan and above. You can also turn on/off desktop notifications for this particular email in the same way.

Tracking for individual messages

Set Tracking defaults

You can set your default preferences for email tracking in the Mixmax Dashboard. Access the Tracking settings by clicking the link. The available settings are:

Tracking defaults

Track opens: Know exactly when your email is opened.

Track clicks: Know when someone clicks a link. Available on the Small Business plan and above.

Track clicks on naked links: Enable tracking clicks when clicking on a URL rather than normal link text. This should normally be disabled to improve the deliverability of your emails.

Track downloads: Know when someone downloads a cloud-hosted attachment. Available on the Small Business plan and above.

Turn on real-time desktop notifications: Check this box to receive a desktop notification each time an email is opened, clicked, or downloaded.

Show tracking indicators in Gmail or Inbox: Have the tracking lightning bolts visible for every tracked message in your Sent Mail folder.

Disable tracking for EU recipients: To help you comply with the European Union’s GDPR privacy law, you can disable tracking for recipients in the EU.


Change Tracking settings for individual Sequences

You can toggle the same tracking settings on a per-sequence basis as well. To do so prior to activating any Sequence, navigate to the Settings tab within the Sequence. Then, in the Tracking section, select the option to track opens or clicks.

If you choose not to track opens, you cannot send follow-up stages with the trigger if not read. You can still send a sequence with follow-up stages if not replied and regardless.

Tracking settings

Download tracking in sequences is determined per stage. Users can enable or disable download tracking on a sequence stage by checking or unchecking the Tracked attachment box shown below. You will see this option in the sequence stage composition window when hovering over the paperclip icon.

Tracking per stage

Live Feed: See Opens, Clicks, and Downloads

Live Feed

The Mixmax Live Feed is available on all of our paid subscription plans. Your Live Feed is a stream of activity that shows how your recipients are interacting with your emails. You'll see each open, click, and download event. You can filter to look only at Opened, Clicked, or Downloaded events by clicking those buttons in the top bar. On the Small Business plan and above, you can also see and filter for replies.

You can search by sender, recipient, sequence, template, activity, or dates sent in the search bar at the top.

With the Group Live Feed, you can see who your team is emailing and whether their emails are opened, clicked, and downloaded. Only emails that are synced to Mixmax will appear on the Group Live Feed.

If you're on the Small Business plan or above, by default, your Live Feed shows events for messages that have been sent in the last 30 days, but you can see much further back in time (we're working on making this infinite) by deleting sent:last30days in the search bar and searching again, or by specifying your own dates. All prior events are shown in your Sent folder (see below).


See Opens in your Sent folder

Find an email in your Gmail Sent folder and take a look at the lightning bolt. A grey lightning bolt indicates that no one has opened your message. A colored lightning bolt (the exact color depends on your selected Theme) indicates that the message was opened — hover over the lightning bolt to see details on who opened it and when.

Tracking in the Sent folder

Disable Tracking settings to improve email deliverability

Some tracking settings can affect the deliverability of your emails. If your messages are being marked as Spam or suspicious, we recommend disabling Naked Link tracking and/or using untracked traditional attachments.

Did this answer your question?