Rules overview
Updated over a week ago

Basic Rules are available on the Mixmax Growth plan and above. Advanced Rules are available on the Enterprise plan only. Check out our pricing page for more information.

Mixmax Rules are a great way to automate additional workflows on top of what Mixmax already delivers. If you need to make sure those common repetitive tasks can get taken care of without you having to give them a second thought, Rules is a great place to start.

Basic rules are available on our Growth plan, and advanced triggers and targets, such as Salesforce, are available on our Enterprise plan.

To access Rules, go to your Mixmax dashboard, then click Rules in the sidebar on the left.

Standard processing timeline

We understand that the timely execution of rules is critical to enabling your workflows to operate smoothly. Rules can be extremely complicated and may be used to perform a significant number of events at a time. We have built our system to be highly scalable and performant while enabling your data to be secure.

Most rules are executed within 10-20 minutes from the time they are triggered. Occasionally they may take up to 120 minutes if the rules are extremely complicated or a large amount of data is updated at the same time. This can occur, for example, if an automated script or application makes updates across your entire Salesforce instance at one time.

Getting started with Rules

Creating a new rule

To set up a new Rule, click the New Rule button.

You'll then be presented with a series of steps that you need to take to get your rule working.

Creating a rule

Note: Every rule follows the same pattern:

Trigger when something happens, check that these Filter conditions have been met, and if they have, perform this Action.

Start by giving your rule a name; this will help you identify it in the future so you can quickly make changes.

Rule title

Next, you need to set up what this rule actually does.


The rule trigger is the action that will start the rule. Select which activity category in Mixmax you want to be the trigger for this rule:

Choosing a trigger app

Some triggers have multiple options, while others do not. If a trigger has multiple options, you will be asked to select which option you would like to use from a list. If a trigger only has one option, you will automatically proceed to the next step when you select a trigger.


Next, you can set some conditions that this Rule needs to meet or not meet in order to continue. This is called the Filter. You can add as many conditions as you like, using any of the options that populate in the dropdown for the particular Trigger you chose above.

Each condition is made up of three parts.

Example: If you wanted to check that the subject of an incoming email was sent to a specific email address and that the subject also contained a specific keyword, you would set your conditions up like this:

Adding a condition

You also have the option of using a time-based condition called Time of day. This setting allows you to delay the next action until a more appropriate time.

Example: If your Then action is to send yourself an SMS alert, but you only want that to happen during business hours, no matter when the When portion of your rules is triggered, you can use this condition to make that happen, as shown in the image below:

Time of Day condition

Advanced Filters - And/Or Groups

For more complex and precise filter logic, you can create Filter Groups on the Filters step. Each filter group can contain its own And/Or logic. When creating filter groups, using the If ANY of the following are true option will create an OR filter, while the If ALL of the following are true option will create an AND filter.

Example: Let's say we want to create a Rule that only triggers when your email is opened three times and only when the email is from either your 'Welcome 1' or 'Welcome 2' sequences.

To do this, first, we will need to set our filter only to pass when All groups are true. This will create an AND filter for all filter groups under this statement.

If all of the following are true

Next, we need to create two filter groups:

Our first group is a single filter for when your email is opened 3 times.

Creating a condition

Next, click the Add Group button to create our second filter group.

Add group button

In our second group, we will create two new conditions using the Add Condition button, one for each sequence.

Creating conditions

We will use the If any of the following are true option in the second group. This will create an OR filter so the filter will pass if either option is true.

Setting conditions

Our filter now says: "Trigger if my email is opened 3 times AND the email is from the sequence 'Welcome to Mixmax 1' OR the sequence 'Welcome to Mixmax 2' ".


Finally, you need to decide what happens when your trigger and conditions are met. Just like triggers, actions are displayed in categories. You will only be shown options that are compatible with your current triggers and filters.

Selecting Sequence action

You can have your rule take additional actions by clicking the Add Action button.

Activate your Rule

When you're finished setting up your rule, click the Activate and Close button to save and turn on your rule.

Activate and Close

That's it. You're ready to go with the powerful automation that Rules allow you to create. Active rules will have a toggle switch (its color depends on the theme you selected in Settings) on your rules list:

Toggle switch

Rules for Mixmax Workspace Admins

Mixmax administrators have the ability to view, disable, and delete rules created by members of the workspace. Workspace administrators can also create Workspace rules that apply to all members of the workspace.

View Rules created by Workspace members

Mixmax admins can view rules created by other members in the workspace. Each member of the workspace is listed in the Members section of the Rules dashboard. Clicking a workspace member's name allows Admins to view any rules they have set up on their account. Additionally, Admins can drill into activity related to each Rule.

Viewing users' rules

Admins can click the name of a rule to view details of the rule:

Viewing rule details

Enable/Disable Rules created by Workspace members

Mixmax admins can disable or enable rules created by other workspace members using the toggle switch, as shown in the screenshot below:

Enabling a rule

Delete Rules created by Workspace members

Mixmax admins can permanently delete rules created by other workspace members. To do this, click the check box next to the rule and then the Delete button.

Deleting a rule

Note: Check out our Rules Library for multiple real-life examples of Mixmax Rules!

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