Syncing to Salesforce

If you're on the Growth or Enterprise plan you can sync messages, calendar events and analytics to the associated contact, lead, or opportunity within Salesforce. To select which events you sync to Salesforce, visit the  CRM & Team Live Feed page of your Settings.

1 - Synced Messages & Tracking

Here's how messages are synced to Salesforce.

For messages sent individually:

  • New messages: "Sent (New): {subject line}"
  • Opens: "Opened: {subject line}"
  • Clicks: "Clicked: {subject line}"
  • Downloads: "Downloaded: {subject line}"
  • Replies from recipients: "Replied: {subject line}"
  • Replies you send to a chain: "Sent (Reply): {subject line}"
  • Original email received from an existing lead/contact: "Received: {subject line}"
  • Meeting confirmations: "Meeting Confirmed: {Meeting title}"
  • Meeting cancelations: "Meeting canceled: {Meeting title}"
  • Bounced emails: "Bounced: {subject line}"

For messages sent as part of a Sequence:

  • New messages: "Sent (New) [Sequence name (# stage)]: {subject line}"
  • Opens: "Opened [Sequence name (# stage)]: {subject line}"
  • Clicks: "Clicked [Sequence name (# stage)]: {subject line}"
  • Downloads: "Downloaded [Sequence name (# stage)]: {subject line}"
  • Replies from recipients: "Replied [Sequence name (# stage)]: {subject line}"
  • Replies you send to a chain: "Reply [Sequence name (# stage)]: {subject line}
  • Meeting confirmations: "Meeting Confirmed: {subject line}"
  • Bounced emails: "Bounced [Sequence name (# stage)]: {subject line}

2 - Synced Tasks

Here's how the different types of Mixmax Tasks are synced to Salesforce:

  • To-do: "{subject}"
  • Calls: "{subject}"
  • LinkedIn Connection Requests: "{subject}: LinkedIn Connection Request: Stage #"
  • LinkedIn InMail: "{subject}: LinkedIn InMail: Stage #"

Syncing FAQ

1. How data is synced from Mixmax to Salesforce? Are users creating/updating records on Event and Task objects?

When syncing activities to Salesforce, we sync to Salesforce Tasks & Events. Email activities (sent & received emails, open tracking, click & download tracking) are synced as Email type tasks related to the Contact/Lead as well as the appropriate object (Account, Opportunity, or custom objects if setup). Anytime we sync an activity, an API call is made on behalf of the individual user to create the corresponding task in Salesforce.
2. Which fields are mapping from Mixmax to Salesforce data flow?
When syncing activities (such as a sent email), we map to the Salesforce task's Subject, Assigned to, Type, Status, Related to, Name, and Comments fields with information relevant to the activity being synced 
When sending an email, any Salesforce fields specified as variable in an email content from an individual email from Gmail, templates, or sequences are mapped to the corresponding field in Salesforce
3. How can users uniquely identify records created from Mixmax to Salesforce integration?
For activity syncing, the Task's subject line is generally formatted in a unique way. Here's how the task's subject line is formatted for each type of activity.
For created Contacts/Leads, since we're creating those records directly via Salesforce APIs mapping to the necessary record fields, we don't really have a way to identify the source. If the records are created via a Mixmax rule action, the rule's activity log will capture that information.
4. For Emails, how can user's find the latest status of an email (e.g. sent, received, open, responded etc.)
Each email activity is synced as a separate Salesforce task related to the appropriate Lead or Contact. The subject line of the task will indicate the type of activity it is. See Here for more info.
5. If user's want to set some additional fields while records are inserted in Salesforce, is it possible to do so?

Anytime a record is created or updated, when doing the batch sync from Salesforce, all available fields on the record at the time of the sync, if accessible by the user or sync user, will be imported as part of the sync. The upcoming release of the Sync Conditions will give you the ability to dictate and specify exactly which fields to sync.

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