Mixmax Insights is a powerful Salesforce package that provides comprehensive insights into your sales activities and helps you close more deals faster. Mixmax Insights is an all-in-one solution that syncs data from sales activities in Gmail or Gcal via Mixmax and offers a suite of customizable dashboards and reports that provide real-time visibility into your sales pipeline.
This package is designed for sales teams of all sizes, from Sales Development Representatives to Account Executives and beyond. With Mixmax Insights, you'll have everything you need to monitor progress toward sales targets, focus on open tasks, assess team performance, and analyze sales activities and their impact on revenue.
Say goodbye to manual reporting and hello to smarter, more data-driven sales strategies with Mixmax Insights.
How do I install Mixmax Insights for Salesforce?
Here's how to install and navigate the Mixmax Insights app:
First, go to Settings on the main menu sidebar.
Then, under Admin, go to Integrations.
Finally, click the Install Mixmax Insights for Salesforce button.
Once the package is installed, any Mixmax user can launch the Mixmax Insights app:
From the Mixmax Admin panel:
From the Mixmax Reports tab:
What is included in the Mixmax Insights Salesforce package?
Mixmax Insights includes the following components:
Reports and Dashboards
Mixmax Insights provides Out-Of-The-Box dashboards and reports that save revenue teams time by not having to build them manually. Here are the pre-built dashboards included in Mixmax Insights:
Mixmax SDR Performance Dashboard: Helps revenue teams monitor SDR activity target attainment and identify under/over performers among team members.
Mixmax Activities and Revenue Analysis Dashboard: Helps revenue teams analyze sales activities and their impact on revenue.
Mixmax Sales Impact Dashboard: Helps revenue teams make informed decisions by being able to assess the overall status and impact of sales activities.
Mixmax Insights provides two Permission Set Groups in Salesforce:
Mixmax Insights User Permission Set Group: This group provides just the minimum permissions needed to access the reports and dashboards in the Mixmax Insights App.
Mixmax Insights Admin Permission Set Group: This group provides admin access permission sets to fully access and manage all elements in the Mixmax Insights App.
Mixmax Insights adds custom fields to the Lead, Contact, and Account objects in Salesforce. Here are the custom fields included in Mixmax Insights:
Custom fields in the Lead, Contact, and Account objects
Last Activity Date: The latest Due Date of the Completed Tasks or the latest Start Date of Events.
Days since Last Activity: Days since Last Activity, calculated as Today - Last Activity Date.
Custom Fields in the Activity object
Automatically populated when Mixmax activities are synced following Mixmax format on the Subject field. It helps to categorize the activity type synced from Mixmax more granularly, e.g., for more accurate reports/dashboards, list views, etc. This field is used in some of our pre-built dashboard charts. Here is the logic:
Mixmax Activity Date/Time
The Mixmax Activity Date/Time field syncs the real-time when the activity happens in Mixmax, not when the activity was synced (i.e., the "Created" date/time field). That improves the data accuracy of the activities synced from Mixmax to Salesforce.
This field is not used in any of the pre-built dashboards, but it can be used in list views or custom reports.
Is Mixmax Sequence Activity?
True if the activity is identified to be part of a Sequence stage. False otherwise.
This field is not used in any of the pre-built dashboards, but it can be used in list views or custom reports. Here is the logic:
Mixmax Call Disposition
Result of your call. These are the default values (but the names can be updated, and more values can be added if needed!):
This field is used in the "Calls per disposition this month" report. If you already have a similar Call disposition field, you can edit the report to use your existing field. Otherwise, you can configure this field so it appears on the calls you made from Mixmax, and the call dispositions appear on the report. Check out how to configure this field for more information.
Please email your CSM or contact support for any questions or assistance about Mixmax Insights.