Create Salesforce Leads or Contacts from Sequences

On the Growth and Enterprise plans, with Salesforce connected, Mixmax can automatically create new Leads or Contacts directly from a Sequence. When enabled, once a recipient is added to a Sequence, they will also be added to Salesforce if the Lead or Contact doesn't already exist.

Minimum Requirements:

1 - Mixmax Growth or Enterprise subscription - Considering upgrading? Visit our Pricing page.
2 - Direct connection to Salesforce API

How to Enable

To enable this feature, you would first need to create a sequence, enable the feature in the Advance Settings, then add your Salesforce required fields as variables on the "Add recipients" table.

1 - Create your Sequence

Go to the Sequences Dashboard and click on New Sequence

Give your Sequence a Title and click Next: Edit stage

Finishing setting up your Sequence by adding Stages, then click Next: Confirm

2 - Enable the feature in Advance settings

On the Sequence Settings page, click on Advanced Settings, then under Add new records for emails that don't exist, select Salesforce, then select Contact OR Lead

Click on Done once you're done setting up your Sequence

NOTE: When the settings are enabled to automatically create new Contacts in Salesforce that don't exist, Mixmax will automatically associate them to Accounts. This behavior mirrors how Mixmax will automatically select the related Account based on the Contacts’ domain like we do in the Mixmax Sidebar

IMPORTANT: In order for a Lead or Contact to be created from a Sequence, all the required fields in Salesforce must be added to the Sequence as variables. The variable names must match the Salesforce field labels.

Once the Sequence is created, click on Add People

On the Add recipient screen, click on the + sign to add your variable columns for each required field in SalesforceOnce you're done adding your recipients and variables, click on Next: Edit stages then Confirm & Activate.

NOTE: When uploading a CSV to add recipients, please ensure that your CSV file contains columns filled with a value for each of the required Salesforce fields. The value in those columns will be needed to create the lead or contact - even if it is not used a variable in your sequence.


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