Insights tab
The Insights tab allows you a closer look at the performance of your sequence and recipients. The performance and recipient status metrics may be used to indicate overall sequence performance and the performance of stages within an individual sequence. The metrics are scoped according to the context in which they are used.
In the Insights tab, you can filter the data for all recipients or just 'My recipients'.
At the Insights tab, you can view the sequence summary data at the top of the page and drill down into the details for each stage under Email performance. It is so easy to check which stage performs the best!
We display email performance metrics in various parts of the product. The definitions below apply only to Sequence email performance.
The Task Performance section displays the total number of Tasks created, the number of Tasks that are still open, and the number of Tasks that have been completed in the sequence per stage.
Email Performance
Email performance metrics consider all emails sent from every stage in the sequence. Keep in mind that email deliveries will generally exceed the number of recipients who went through a sequence, since a recipient will typically receive more than one email in a sequence.
Metric | Definition |
Sent | The total number of emails that have been sent. |
Delivered | The number and percentage of emails that have been delivered. |
Opened | The number and percentage of emails that were opened. If any email is opened multiple times by a recipient, it is only counted as '1' opened. |
Clicked | The number and percentage of emails that were clicked. If a recipient clicks an email multiple times, it is counted as '1' click. |
Replied | The number and percentage of emails that received a reply. |
Meetings | The number and percentage of emails that have resulted in a meeting booked (out of all delivered emails) |
Downloaded | The number and percentage of emails from which an attachment was downloaded (out of all delivered emails) |
Bounced | The number and percentage of emails that bounced (out of all sent emails). |
Unsubscribed | The number of users who unsubscribed from each email stage. |
Task Performance
Metric | Definition |
Created | The total number of tasks that were created (includes Open + Completed). |
Completed | The number of tasks that have been completed. |
Open | The number of tasks that have NOT been completed. |
Recipient Status
You can view your recipients' current status within your sequences. See each status and description below:
Metric | Definition |
Total recipients | The total number of email stage recipients |
Queued | The number of recipients added to the sequence who are scheduled to start at a later date. Recipients are queued when you exceed your daily send limit or when their emails fall outside the sending time frame. See Understanding the Queued status below. |
Active | The number of recipients that are active in the sequence. |
Paused | The number of recipients that are paused in the sequence. To learn more, see how to pause recipients in a sequence. |
Exited | The number of recipients that have been removed from the sequence. To learn more, check out how recipients are exited from sequences. |
Understanding the Queued status
Recipients get queued for one of two reasons:
1. Your daily send limit has been reached. Every Mixmax workspace has a Daily Send Limit (between 100 and 1,000 emails per day). When you add more recipients than your remaining daily limit allows, Mixmax queues the extras and automatically reschedules their emails for the next available day.
2. The sending time frame hasn't started yet. Each automated email stage has a sending time frame (e.g., 8 AM to 8 PM). If a recipient's email is scheduled outside this window, it gets queued until the next time the window opens.
Queued recipients move to active sending automatically — no action is needed from you. To unblock them sooner, you can:
Increase your daily send limit. Ask a workspace admin to raise the limit in Admin Center > Workspace Settings. The maximum is 1,000 per day.
Reprioritize in your Outbox. Open your Outbox in the Mixmax Dashboard to see postponed emails and reprioritize which ones go out first.
Stagger your recipient additions. Add recipients in batches across multiple days to stay within your daily limit.
FAQ
What is the difference between sent and delivered?
Sometimes, emails do not reach a recipient's inbox and are considered bounced emails. Sent is the total number of emails you tried to send. Delivered is the total number of emails that successfully made it without a bounce. Bounced emails can be calculated by subtracting delivered emails from sent emails.
What happens if the same recipient opens, clicks, replies, downloads, or books a meeting from the same email multiple times?
We will count them only once toward our total number of emails.
Example: Ryan opens the same email 4 different times; we will count it as one open.
To see how engaged an individual is with your sequence email, visit the Live Feed and search for the individual's email address.