How does Mixmax schedule Sequence emails?
When activating a sequence, if you attempt to send more emails than your Daily limit allows, Mixmax will automatically reschedule emails across multiple days. Mixmax determines which emails should be sent first based on a number of factors, as outlined below.
- Manually rescheduled emails are treated with highest priority
Emails you manually reschedule via the Outbox will be prioritized first
- The stage of the Sequence - Emails in later sequence stages get higher priority over emails in earlier stages.
Bob@company.com is on Stage 2 of Sequence B and Jill@company.com is on Stage 3 of Sequence B. If both emails are being considered for the same day Jill's email will be prioritized ahead of Bob because Jill is on Stage 3 while Bob is in stage 2.
- The number of days the recipient is into the Sequence - Recipients who have been active in a sequence longer are prioritized above recipients who have been active in a sequence for less time.
Sarah@company was added to a sequence 5 days ago, and Steven@company.com was added to a sequence 3 days ago. If both emails are being considered for the same day, Sarah's emails will be prioritized because she has been active in a sequence longer than Steven.
- The scheduled send window - Emails with an earlier sending window get higher priority.
Sequence A has an 8:00 am - 3:00 pm send window. Sequence B has a 10:00 am - 4:00 pm send window. If emails from both sequences are being considered for the same day, Sequence A will be prioritized because it has an earlier send window.
- When the recipient was added - Recipient emails are prioritized based on which recipient is added to the sequence first.
Bill@company.com was added to a sequence, 1 hour later Edward@company.com was added to a sequence. If both emails are being considered for the same day, Bill's email will be prioritized because he was added to a sequence first.
- Position in the recipients list - Recipients higher in the list have priority over recipients that are lower in the list.
A CSV file of recipients is uploaded to a sequence. Lindsey@company.com is on row 5 of the CSV file. Ellie@company.com is listed on row 30 of the CSV file. Lindsey's email will be prioritized since Lindsy has a higher position on the list.