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How are Sequence emails scheduled and prioritized?
How are Sequence emails scheduled and prioritized?

This article explores factors that influence how Mixmax determines which emails should be sent first.

Updated over a week ago

Sequences are available on the Mixmax Small Business plan and above. Check out our pricing page for more information.

When activating a sequence, if you attempt to send more emails than your Daily limit allows, Mixmax will automatically reschedule emails across multiple days. Mixmax determines which emails should be sent first based on a number of factors, as outlined below:

1. Manually rescheduled emails are treated with the highest priority.

Emails you manually reschedule via the Outbox will be prioritized first.

2. The stage of the Sequence: Emails in later sequence stages get higher priority over emails in earlier stages.

Example: [email protected] is in Stage 2 of Sequence B, and [email protected] is in Stage 3 of Sequence B. If both emails are being considered for the same day, Jill's email will be prioritized ahead of Bob's because Jill is in Stage 3 while Bob is in Stage 2.

3. The number of days the recipient is in the Sequence: Recipients who have been active in a sequence longer are prioritized above recipients who have been active in a sequence for less time.

Example: [email protected] was added to a sequence 5 days ago, and [email protected] was added to a sequence 3 days ago. If both emails are being considered for the same day, Sarah's emails will be prioritized because she has been active in a sequence longer than Steven.

4. The scheduled send window: Emails with an earlier sending window get higher priority.

Example: Sequence A has an 8:00 am - 3:00 pm send window. Sequence B has a 10:00 am - 4:00 pm send window. If emails from both sequences are being considered for the same day, Sequence A will be prioritized because it has an earlier send window.

5. When the recipient was added: Recipient emails are prioritized based on which recipient is added to the sequence first.

Example: [email protected] was added to a sequence, and 1 hour later [email protected] was added to a sequence. If both emails are being considered for the same day, Bill's email will be prioritized because he was added to a sequence first.

6. Position of the recipient in the list: Recipients higher in the list have priority over recipients that are lower in the list.

Example: A CSV file of recipients is uploaded to a sequence. [email protected] is on row 5 of the CSV file. [email protected] is listed on row 30 of the CSV file. Lindsey's email will be prioritized since Lindsey has a higher position on the list.

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