You can add an unsubscribe link to your sequences so recipients can opt out. Recipients who unsubscribe will not receive future sequence emails, but can still receive manually sent, one-off messages. You can set up unsubscribe links for an individual account or a role within a workspace.
How to set up an unsubscribe link for a role in your workspace
If you are a workspace admin, you can require that specific roles in your workspace use an unsubscribe link in their Sequences, and you can customize the text that appears in the link. Here's how:
Go to the 'Admin center' and then to the Roles section, and select a role.
Click the Unsubscribe tab. Here, you can let each person in the role manage their own unsubscribe settings, or you can set the settings for everyone in the role. You can also customize the text that appears in the unsubscribe link here. When you create the link, put the variable {{unsubscribe_link}} in the link box.
How to set up an unsubscribe link on an individual account
Go to My Settings, then the Unsubscribe section.
Tick the 'Add an unsubscribe link to my sequence messages' setting. You can then customize the text that appears in your unsubscribe link. When you create the link, enter {{unsubscribe_link}} in the link box.
On this page, you can also download a CSV of your unsubscribed list by clicking 'Download CSV,' as shown in the screenshot above. This file includes all recipients who have unsubscribed from your sequences up to the date you download the CSV.
How to disable the unsubscribe link at the Sequence level
Even if the unsubscribe link is enabled in your settings, you can always disable it for a specific Sequence. To disable the unsubscribe link, go to the Settings tab of a Sequence and click the Unsubscribe section. Uncheck the box next to 'Include unsubscribe link in emails,' then click Save.
How to manage your Unsubscribed list
You can see and manage your Unsubscribed list from the Sequences area of the Mixmax web app — open the Sequences dashboard and click Unsubscribed in the left sidebar.
To add contacts to the Unsubscribed list, click the Add/Import button in the top right corner of the Unsubscribe window, then follow these steps:
To add contacts one by one, simply start typing a contact's email in the Email field, then select the required contact from the auto-populated list below.
To import a CSV list of contacts, click the CSV button in the top-left corner, then upload the CSV file or drag and drop it into the window.
Click Import to finalize adding contacts to the Unsubscribed list.
To remove a contact from the Unsubscribed list, hover over the contact and click the trash can icon next to their name.
You can search through your unsubscribed contacts by using the 'Find an email address' field above the list and entering the complete email address.
If the email address used in the search bar is not part of the Unsubscribed list, no results will appear.
If your workspace admin manages your unsubscribe settings, the Unsubscribed list displays all recipients who have unsubscribed from any sequence emails in your workspace.
If your workspace manages your unsubscribe settings, then once a contact is in your Unsubscribed list, you and anyone else in your workspace will not be able to add them to a sequence. If you add an unsubscribed recipient to a sequence, they'll be automatically removed, and you'll see a notification indicating that a recipient was removed.
You can download the Unsubscribed list from the Unsubscribe window or your personal Settings > Unsubscribe section. If you don't see the 'Download CSV' option, only a workspace admin can download the Unsubscribed list from 'Admin center' > Roles > Unsubscribe.
How to use Rules to follow up if a recipient unsubscribes or resubscribes
You can also set up Rules to take action when your recipients unsubscribe or resubscribe to your sequences. The unsubscribe/resubscribe triggers can be found in the Tracked Link section when creating your Rule.
Why add an unsubscribe link
The laws and policies governing unsubscribe links in cold outreach vary by country. For example, in the United States, the CAN-SPAM Act of 2003 regulates cold emailing and the inclusion of unsubscribe links. Other countries, such as Canada and the European Union, have stricter rules. We recommend reviewing these rules before emailing prospects and including an opt-out link in all outgoing messages sent via sequences. Generally, adding an unsubscribe link improves your email deliverability. Click here to learn more about optimizing email deliverability.
Workspace admins can also use the 'Unsubscribed domains' feature to prevent users from adding any recipients from a certain domain to sequences. To learn more, see unsubscribing entire domains from sequences.
FAQ
Why can't I add an unsubscribe link to my Sequences?
Your workspace admin may be managing unsubscribe settings for your role. A workspace admin can go to the 'Admin center' > Roles, select your role, and click the Unsubscribe tab. From there, they can require an unsubscribe link for everyone in the role, or allow each individual in the role to manage their own unsubscribe settings.
If you manage your own settings, go to My Settings > Unsubscribe and tick 'Add an unsubscribe link to my sequence messages'. You can customize the unsubscribe text on the same page.
How do I find out which role I'm assigned to?
Go to the Team members page. The Members tab shows each person's role.
The unsubscribe link is enabled in my settings. Why doesn't it appear in my Sequence?
The unsubscribe link may have been turned off in that Sequence's settings. See How to disable the unsubscribe link on a Sequence level above.
Can I add an unsubscribe link to one-off messages or templates?
No. You can't add unsubscribe links to one-off messages or standard email templates. If you want template-like behavior while including an unsubscribe link, create a Sequence with only one stage. This lets you use an unsubscribe link in a format that essentially acts as a one-time message.