Sequences are available on the Mixmax Small Business plan and above. Visit our pricing page for more details.
You can add an unsubscribe link to your sequences to enable your recipients to opt out of future Sequences you send. If a recipient unsubscribes, they'll only be unsubscribed from your Sequences, and you will still be able to send them individual emails. Unsubscribe links can be set up for an individual account or by a role within a workspace.
How to set up an unsubscribe link for a role in your workspace
If you are a workspace admin, you can require that specific roles in your workspace use an unsubscribe link in their Sequences, and you can customize the text that appears in the link. Here's how:
Go to the 'Admin center' and then to the Roles section, and select a role.
Click the Unsubscribe tab. Here, you can allow each individual in the role to manage their own unsubscribe settings, or you can specify the settings for everyone in the role. This is also where you can customize the text that appears in the unsubscribe link. When you create the link, put the variable {{unsubscribe_link}} in the link box.
How to set up an unsubscribe link on an individual account
Go to Settings and then to the Unsubscribe section.
Tick the 'Add an unsubscribe link to my sequence messages' setting. You can then customize the text that appears in your unsubscribe link. When you create the link, put the text {{unsubscribe_link}} in the link box.
On this page, you can also download a CSV of your unsubscribed list by clicking 'Download CSV,' as shown in the screenshot above. This file will include all recipients who have unsubscribed from your sequences up until the date you download the CSV.
How to disable the unsubscribe link on a Sequence level
Even if the unsubscribe link is enabled in your settings, you can always disable it for a specific Sequence. To disable the unsubscribe link, go to the Settings tab of a Sequence and click the Unsubscribe section. Uncheck the box next to 'Include unsubscribe link in emails,' then click Save.
How to manage your Unsubscribed list
You can see and manage your Unsubscribed list in the Sequences area of the Mixmax web app.
To add contacts to the Unsubscribed list, click the Add/Import button in the top right corner of the Unsubscribe window, then follow these steps:
To add contacts one by one, simply start typing a contact's email in the Email field, then select the required contact from the auto-populated list below.
To import a CSV list of contacts, click the CSV button in the top-left corner, then upload the CSV file or drag and drop it into the window.
Click Import to finalize adding contacts to the Unsubscribed list.
To remove a contact from the Unsubscribed list, hover over the contact and click the trash can icon next to their name.
You can search through your unsubscribed contacts by using the 'Find an email address' field above the list and entering the complete email address.
If the email address used in the search bar is not part of the Unsubscribed list, no results will appear.
If your workspace admin manages your unsubscribe settings, the Unsubscribed list displays all recipients who have unsubscribed from any sequence emails in your workspace.
If your workspace manages your unsubscribe settings, then once a contact is in your Unsubscribed list, you and anyone else in your workspace will not be able to add them to a sequence. If an unsubscribed recipient is added to a sequence, they'll be automatically removed, and you'll see a notification indicating that a recipient was removed.
You can download the Unsubscribed list from the Unsubscribe window or your personal Settings > Unsubscribe section. If you do not see the 'Download CSV' option, it means only a workspace admin can download the Unsubscribed list from the 'Admin center' > Roles > Unsubscribe.
How to use Rules to follow up if a recipient unsubscribes or resubscribes
You can also set up Rules to take action when your recipients unsubscribe or resubscribe to your sequences. The unsubscribe/resubscribe triggers can be found in the Tracked Link section when creating your Rule.
Why add an unsubscribe link
The laws and policies regarding the use of unsubscribe links in cold outreach vary by country. For example, in the United States, the use of cold emailing and the inclusion of unsubscribe links are regulated by the CAN-SPAM Act of 2003. Other countries, such as Canada and the European Union, have stricter rules. We recommend reviewing these rules before emailing prospects and including the opt-out link in all outgoing messages sent via sequences.
Workspace admins can also use the 'Unsubscribed domains' feature to prevent users from adding any recipients from a certain domain to sequences. To learn more, see unsubscribing entire domains from sequences.