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Mixmax Sequence variables

This article will teach you what default and custom variables you can use to personalize email stages in your Sequences.

Updated over 10 months ago

Sequences are available on the Mixmax Small Business plan and above. Check out our pricing page for more information.

Recipient variables

  • {{First Name}} - first name of the recipient

  • {{Last Name}} - last name of the recipient

  • {{Email}} - Email address of the recipient

  • {{Name}} - Full name of the recipient

Sender variables

  • {{Sender First Name}} - First name of the sender

  • {{Sender Name}} - Full name of the sender

  • {{Sender Signature}} - Signature of the email sender

  • {{Sender Calendar URL}} - URL of the default calendar of the email sender

Miscellaneous variables

  • {{Subject}} - The subject of this email

  • {{Day of the Week}} - The day of the week that this email will be sent

  • {{Time of Day}} - The time this email will be sent

Custom variables

You can include any custom variables in your Mixmax Sequence, such as {{Company}}. As long as the information is present in the recipient details, the variable will auto-populate the information. To learn more, see how to add variables to a sequence.

Sender variables
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