Recipient variables
Recipient variables fall under the broader category of default variables, which Mixmax provides to streamline basic personalization. These variables are predefined and require no setup, offering immediate utility for common needs such as personalization based on recipient information.
{{First Name}} - first name of the recipient
{{Last Name}} - last name of the recipient
{{Email}} - Email address of the recipient
{{Name}} - Full name of the recipient
Sender variables
Like recipient variables, sender variables are also default personalization variables, focusing on details about the user who is sending the email. These variables are designed to make the email appear as personal and relevant as possible.
{{Sender First Name}} - First name of the sender
{{Sender Name}} - Full name of the sender
{{Sender Signature}} - Signature of the email sender
{{Sender Calendar URL}} - URL of the default calendar of the email sender
Miscellaneous variables
Miscellaneous variables also belong to default variables and address a variety of contextual personalization needs, such as indicating when an email will be sent.
{{Subject}} - The subject of this email
{{Day of the Week}} - The day of the week that this email will be sent
{{Time of Day}} - The time this email will be sent. For advanced customization, users can use Liquid Markup to create dynamic variables and conditional logic, providing greater flexibility for personalizing email sequences. To learn more, visit How to Use Liquid Markup for Advanced Variables.
Custom variables
You can include any custom variables in your Mixmax Sequence, such as {{Company}}. As long as the information is present in the recipient's details, the variable will auto-populate the information. To learn more, see how to add variables to a sequence. Custom variables offer users the flexibility to create unique fields or columns tailored to their specific projects. To ensure successful integration, it is crucial to map these variables accurately to the corresponding data fields or columns.
