Recipient variables
Recipient variables fall under the broader category of default variables, which Mixmax provides to streamline basic personalization. These variables are predefined and require no setup, offering immediate utility for common needs such as personalization based on recipient information.
{{First Name}} - first name of the recipient
{{Last Name}} - last name of the recipient
{{Email}} - Email address of the recipient
{{Name}} - Full name of the recipient
Sender variables
Like recipient variables, sender variables are default personalization variables that focus on details about the user sending the email. These variables are designed to make the email appear as personal and relevant as possible.
{{Sender First Name}} - First name of the sender
{{Sender Name}} - Full name of the sender
{{Sender Signature}} - Signature of the email sender
{{Sender Calendar URL}} - URL of the default calendar of the email sender
Miscellaneous variables
Miscellaneous variables also belong to default variables and address a variety of contextual personalization needs, such as indicating when an email will be sent.
{{Subject}} - The subject of this email
{{Day of the Week}} - The day of the week that this email will be sent
{{Time of Day}} - The time this email will be sent. For advanced customization, users can use Liquid Markup to create dynamic variables and conditional logic, giving greater flexibility to personalize email sequences. To learn more, visit How to Use Liquid Markup for Advanced Variables.
CC and BCC variables
CC and BCC variables let you copy different people on each recipient's sequence emails, for example, a colleague at the recipient's company. Unlike the variables above, you don't add them to your stage content. Instead, each recipient's CC or BCC value sets who is copied on the emails that recipient receives.
You can add CC and BCC values when you add recipients to a sequence:
CSV: Add a column named CC or BCC (capitalization doesn't matter). See how to add unique CC/BCC for recipients in Sequences.
Salesforce: Fields named CC or BCC are detected automatically (capitalization doesn't matter). You can also match a field with a different name to CC or BCC. See how to add recipients to a Sequence from Salesforce.
HubSpot: HubSpot automatically detects contact properties named exactly CC or BCC, or you can map another HubSpot field to a CC or BCC column. See how to add HubSpot contacts to Mixmax sequences.
Manually: Enter email addresses in the CC or BCC fields in the Add Recipients window.
If your sequence also has a sequence-wide CC or BCC address in its settings, each recipient uses their own CC or BCC value instead. Recipients with a blank value get the sequence-wide address.
Custom variables
You can include any custom variables in your Mixmax Sequence, such as {{Company}}. As long as the information is present in the recipient's details, the variable will auto-populate. To learn more, see how to add variables to a sequence. Custom variables let users create unique fields or columns tailored to their specific projects. To ensure successful integration, map these variables accurately to the corresponding data fields or columns.
