Send each sequence recipient a different link
- Driving different recipients to visit different web pages
- Sending unique files to each recipient via a link to Dropbox, Box, or Google Drive
You can include a link as clickable text, or as a call-to-action button. You'll need to format your URLs differently for each.
Send each recipient a different link as clickable text
1. Add a "link" column to your CSV. The link should include http://www.
. Here's an example of what this should look like in your CSV. Note that the column header (on the far right) is link
.
2. Select the text that will be the link, and click the Link button in the bottom of the compose window (or use a keyboard shortcut). Type the following into the link box: {{link}}
. Note that clicking the variable button in the top bar will not work here - you need to type the name of the column, surrounded by the curly brackets.
Send each recipient a different link in a call-to-action button
1. Add a "link" column to your CSV. The link should NOT include http://www.
. Here's an example of what this should look like in your CSV. Note that the column header (on the far right) is link
.
2. Add the call to action button by selecting it from the Enhance menu at the bottom of the email, or using the keyboard shortcut /cta
. Specify the text you want to appear on your button, and then type {{link}}
in the box for the Button URL.
Now each recipient will have a unique link!