Send each sequence recipient a different link

• Driving different recipients to visit different web pages
• Sending unique files to each recipient via a link to Dropbox, Box, or Google Drive

You can include a link as clickable text, or as a call-to-action button. You'll need to format your URLs differently for each. 

Send each sequence a different link as clickable text

1. Add a "link" column to your CSV. The link should include  http://www.. Here's an example of what this should look like in your CSV. Note that the column header (on the far right) is link.

2. Select the text that will be the link, and click the  Link button in the bottom of the compose window (or use a keyboard shortcut). Type the following into the link box: {{link}}. Note that clicking the variable button in the top bar will not work here - you need to type the name of the column, surrounded by the curly brackets. 

Send each sequence a different link in a call-to-action button

1. Add a "link" column to your CSV. The link should NOT include   http://www.. Here's an example of what this should look like in your CSV. Note that the column header (on the far right) is link.

2. Add the call to action button by selecting it from the Enhance menu at the bottom of the email, or using the keyboard shortcut /cta. Specify the text you want to appear on your button, and then type  {{link}} in the box for the Button URL.

Now each recipient will have a unique link!