For each recipient in your sequence, you can CC (or BCC) additional recipients, for example, to send a message to multiple people at the same company/domain. Just add a column with the title "CC" (or "BCC") — no quotes — in your CSV. For each recipient (each row), specify the addresses that you want to CC. If you wish to CC multiple addresses, separate them with commas. If some recipients don't have any addresses to CC, just leave that cell blank.
If the CC'd (or BCC'd) recipient opens the email, this open event will be attributed to the primary recipient of the email. The same goes for clicks, downloads, and replies. Be especially careful here if you're BCC-ing your coworkers. When they open the email, it will appear as though the primary recipient opened it.
If you want to give your coworkers visibility into who you're emailing, we suggest creating a Team and syncing your emails to your Team Live Feed. You can also create custom searches in your Insights dashboard to get actionable analytics on your team's sequence use.
CC or BCC the same address for every recipient
Want to CC or BCC the same address for every recipient in your sequence? You can specify a sequence-wide CC and/or BCC address on the Confirm step of your sequence or the Settings tab if your sequence has already been activated.
What happens if you use both?
If your sequence includes both a CC column and a sequence-level CC address, it will use the recipients-level column, not the sequence-level CC.
If one of your recipients has a blank cell in the CC column, it will use the sequence-wide CC address for that recipient.
The same applies to recipient-level and sequence-level BCC addresses: the recipient-level address takes precedence; if it is not present, the sequence-level address is used.
FAQ
How do I CC or BCC more than one person for a recipient?
Enter all the addresses in that recipient's CC (or BCC) cell, separated by commas. For example, to copy two people on the emails sent to Jane, enter [email protected], [email protected] in the CC cell of Jane's row.
Can I use the CC or BCC column as a variable in my email?
No. The CC and BCC columns only set who's copied on each recipient's emails. If you insert them as variables in an email stage, the addresses are added to the email text and those people aren't copied.
To address a CC'd person by name, add a separate column for their name (e.g., CC first name) and use that variable in your email instead.