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How to optimize email send times for recipients with Mixmax
How to optimize email send times for recipients with Mixmax

This article explains how the Mixmax AI Smart Send works and how it determines the best time to send messages based on recipients' activity.

Updated over a week ago

AI Smart Send is available on all Mixmax plans, including the Free plan. Sequences are available on the Small Business plan and above. Check out our pricing page for more information.

For Outlook-based users, AI Smart Send is currently supported only for emails sent via Sequences. It is not supported for individual emails sent manually. To learn more about the Mixmax integration with Outlook, check out How to use Outlook with Mixmax.

AI Smart Send works when you send individual messages or schedule a sequence to dozens or even hundreds of recipients. Below are details on how this feature works.

How do I schedule an individual message at a recommended time?

Once your message is composed and ready to be scheduled, click the Send Later button. You'll see the bar graph directly below the calendar picker, and hovering over each bar will give you an indication of the time (in your time zone). If you click on one of the bars (we'd suggest the tallest bar), we'll populate the AI Smart Send time in the text field for you to confirm. Once you hit Schedule Email, your message will be scheduled to send. The graph will always show you the best time in the next 24-hour window.

AI Smart Send

How do I schedule a sequence with AI Smart Send?

When you're creating a sequence, you can choose to send messages at the AI-determined time for each individual recipient if you're on our Growth plan or above. You'll see the option to activate With AI Smart Send in the Add Recipients modal window when you click Activate Recipients.

Activating recipients with AI Smart Send

When you choose AI Smart Send for a sequence, Mixmax will automatically send at the next available AI-determined time for each recipient and for every stage. If there isn't enough data to determine it for a specific recipient, the sequence will default to sending the message as soon as you activate the sequence.

Please keep in mind if you use AI Smart Send on your sequence, it will apply to all future batches of recipients.

How do we determine the AI Smart Send time?

Mixmax uses data based on your recipients' activity. Activity refers to opens, clicks, downloads, replies, and meeting confirmations—the same information we're tracking in your Live Feed. The AI Smart Send time is calculated based on when that recipient is most active.

If your message is scheduled for multiple recipients, we'll show the best time based on the activity of all recipients listed. You'll notice the graph change when you add or remove recipients on the draft.

What does it show if I have never contacted this recipient before?

Even if you have not contacted the recipient before, we may still be able to show you an AI-determined time slot if they have activity from other Mixmax messages. If there is not enough data for the particular recipient, we will fall back to checking for activity records across the domain.

We do require a minimal amount of data in order to display to you, so there may be times when there is not enough data to show a reliable estimate. In those rare cases, this is what you can expect to see:

AI Smart Send with no time recommended

AI Smart Send for individual messages is available on all of our plans.

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