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How to optimize email send times for recipients with Mixmax
How to optimize email send times for recipients with Mixmax

This article explains how the Mixmax AI Smart Send works and how it determines the best time to send messages based on recipients' activity.

Updated over 5 months ago

AI Smart Send is available on all Mixmax plans, including the Free plan. Sequences are available on the Small Business plan and above. Check out our pricing page for more information.

AI Smart Send works when you send individual messages or schedule a sequence to dozens or even hundreds of recipients. Below are details on how this feature works.


How do I schedule an individual message at a recommended time?

For Gmail

Once your message is composed and ready to be scheduled, click the Send Later button. You'll see the bar graph directly below the calendar picker, and hovering over each bar will give you an indication of the time (in your time zone). If you click on one of the bars (we'd suggest the tallest bar), we'll populate the AI Smart Send time in the text field for you to confirm. Once you hit Schedule Email, your message will be scheduled to be sent. The graph will always show you the best time in the following 24-hour window.

AI Smart Send

For Outlook

Once your message is composed and ready to be scheduled, click the Smart Send button within the Mixmax add-in. Smart Send with AI is the default mode and works exactly the same as the Gmail version, as explained above.

What's different is that after clicking Schedule Email, you'll be prompted with a confirmation dialog, allowing you to cancel.

How do I schedule a sequence with AI Smart Send?

When you create a sequence, you can choose to send messages at the AI-determined time for each individual recipient if you're on the Growth plan or above. When you click Activate Recipients, you'll see the option to activate With AI Smart Send in the Add Recipients modal window.

Activating recipients with AI Smart Send

When you choose AI Smart Send for a sequence, Mixmax will automatically send at the next AI-determined time for each recipient and stage. If there isn't enough data to determine it for a specific recipient, the sequence will default to sending the message as soon as you activate the sequence.

Please remember that if you use AI Smart Send on your sequence, it will apply to all future batches of recipients.


How do we determine the AI Smart Send time?

Mixmax uses data based on your recipients' activity. Activity refers to opens, clicks, downloads, replies, and meeting confirmations—the same information we track in your Live Feed. The AI Smart Send time is calculated based on when that recipient is most active.

If your message is scheduled for multiple recipients, we'll show the best time based on the activity of all recipients listed. The graph changes when you add or remove recipients on the draft.


What would it show if I had never contacted this recipient before?

Even if you have not contacted the recipient before, we may still be able to show you an AI-determined time slot if they have activity from other Mixmax messages. If there is insufficient data for the particular recipient, we will fall back to checking for activity records across the domain.

We require a minimal amount of data, so there may be times when there is not enough to show a reliable estimate. In those rare cases, this is what you can expect to see:

AI Smart Send with no time recommended

AI Smart Send for individual messages is available on all of our plans.

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