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How to send recipients unique links using variables
How to send recipients unique links using variables

This article will help you use variables to set up Sequence stages with unique links for each recipient.

Updated over 9 months ago

Sequences are available on the Mixmax Small Business plan and above. Check out our pricing page for more information.

You can send a sequence so that each recipient has a unique link. You can use this for:

  • Driving different recipients to visit different web pages

  • Sending unique files to each recipient via a link to Dropbox, Box, or Google Drive

You can include a link as clickable text or as a call-to-action button. For each, you'll need to format your URLs differently.

Send each recipient a different link as clickable text

1. Add a link column to your CSV or the Add recipients window. The link should include http://www. Here's an example of what this should look like in your Add recipients window. Note that the column header (on the far right) is link.

Unique https links

2. Before you activate recipients, in the Stages tab of your sequence, select the text that will be the link, and click the Create link button at the bottom of the compose window (or use a keyboard shortcut). Type the following into the link box: {{link}} .

Please note that clicking the Insert variable button in the bottom bar will not work here—you need to type the name of the column surrounded by curly brackets.

Insert custom link

If you want only some recipients to get custom links in their sequence emails, you can personalize stages for selected recipients. Just click Review & Personalize in the bottom right corner of the modal window before activating the recipients and add customized content as needed. For more details, see how to personalize a sequence.

Send each recipient a different link in a call-to-action button

1. Add a link column to your CSV or the Add recipients window. The link should NOT include http://www. Here's an example of what this should look like in your Add recipients window. Note that the column header (on the far right) is link.

Unique non-https links

2. Add the Call to Action button by selecting it from the Enhance menu at the bottom of the email or using the keyboard shortcut /cta . Specify the text you want to appear on your button, and then type {{link}} in the box for the Button URL.

CTA button with link variable

Now, each recipient will have a unique link!

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