Email open rates tracking is available on all Mixmax plans, including the Free plan. However, some options, such as clicks and downloads tracking, are only available on the SMB plan and above. Visit our pricing page for more details.
Mixmax Custom Domains are a crucial tool for enhancing your email deliverability and ensuring your emails appear more like they were sent directly by you.
Mixmax's tracking and calendar features utilize web requests to function. Your recipients send and receive data to Mixmax's servers, enabling us to track opens and downloads, as well as display your calendar information. The custom domains feature allows you to use your company's domain for this traffic.
When enabled, your recipients will only see links to your domain. It helps improve your message deliverability, as some mail systems consider links to domains other than the sender's a potential sign of spam. It will also help differentiate your messages from those of other Mixmax users. That is, no one else will be using the same domain for tracking or calendar purposes.
Mixmax administrators can specify a custom domain to be used across their organization in the following areas:
Click tracking: When your recipients click a tracked link, they are briefly redirected to a URL with your custom tracking domain and then taken to the destination of the link.
Tracking pixel: When you send an email with open tracking enabled, Mixmax embeds an invisible tracking pixel at the bottom of the email. It uses your custom tracking domain.
Unsubscribe links: Unsubscribe links in your sequence messages will use your custom tracking domain.
Downloading a cloud-hosted attachment: When you send a tracked attachment to your recipient, and they download it from your email, a new tab briefly opens, from which they can download their attachment. This tab will have your custom tracking domain.
Booking an event using Calendars: When you set up a Calendar or use the Availability enhancement, your custom calendar domain will be used.
Step 1: Enter your custom domains
To set up custom domains in Mixmax, you'll need to decide what domains you want to use for Mixmax tracking and calendar links. You can choose something simple, like tracking.yourdomain.com and calendar.yourdomain.com. You can also select more obscure names or stick to an existing name scheme you already use. You need to pick new names that are not already in use, and you will also need to choose different domains for calendar links and tracking.
The domain and subdomains you plan to use must have a valid SSL certificate, as we only connect using the HTTPS protocol. If the connection is attempted through unsecured HTTP, the validation will fail. To confirm whether the subdomains you'll be using are secure, please check with your IT department.
Once you have chosen the domains to use, go to the 'Workspace settings' page in the 'Admin center' and enter your Custom calendar domain and/or Custom tracking domain.
Step 2: Create a CNAME record
You'll likely need help from your IT department or DNS administrator for this step. Once saved, each setting will instruct you to create a CNAME record that points to a Mixmax domain, which will look like yourcompany.vanity.mixmax.com. You must create a new CNAME record for the tracking and calendar domains (for example, tracking.yourdomain.com and calendar.yourdomain.com) through your DNS provider.
Go to your domain registrar and create a CNAME record for your domain, pointing it to the specified value. The exact steps to do this will depend on your DNS or hosting service provider. Again, you'll likely need help from your IT department or DNS administrator. The new records will need to have 'label' or 'host' values of the name you've chosen (like 'tracking' or 'calendar') and 'destination' or 'target' values of the name provided by Mixmax (like 'yourcompany.vanity.mixmax.com'). If you are unsure of the details of your DNS provider, please consult their documentation or related resources for more information on setting up a CNAME record.
Step 3: Wait for your custom domain to be validated
It can take anywhere from a few hours to 48 hours for Mixmax to validate that you own the domain you've registered, depending on how quickly your DNS registrar updates your DNS records.
Once we've validated the domains, you'll see a green checkmark next to them in your Settings, and we'll immediately begin using them for all tracking and calendar links.